Bernard J. Jaworski

Bernard J. Jaworski (Bernie) is president of Monitor Executive Development. Within Monitor, he has also held the post of senior leader and co-founder of Marketspace. He previously was the Jeanne and David Tappan Marketing Fellow and a tenured, Full Professor of Marketing at the University of Southern California. Bernie’s executive development experience has involved a broad array of B2B and consumer companies including such industries as telecommunications, insurance, construction, semi-conductors, media, software, agri-business, bio-technology, pharmaceuticals, and health care. He has written four books and has published extensively on “how to build market-driven companies.” He lives in Los Angeles with his wife Mary and their three kids. He enjoys tennis, reading and Kansas City style BBQ.